Results.

  • Consistently delivering around 300 lot sales per annum.
  • Boogong, Googong’s annual Halloween event attracted over 20,000 in 2017.

Going Googonian’ to Grow Googong.

Googong is a fast-growing town just outside of Canberra, however its outer location proves a barrier for many potential local and interstate buyers. NATION was engaged to develop a strategy and creative campaign to change audience perception and encourage property acquisition. By creating the term ‘Googonian’ to describe the inhabitants in Googong, the campaign developed a sense of pride to elevate the town and increase visitation and awareness. The campaign consisted of three TVCs, a multi-execution print campaign, posters, digital banner ads, a 20-page brochure and more.

Testimonial.

“I work closely with the NATION team to develop campaign creative for brand development, sales release programs and our event marketing material in particular. This includes online material, traditional print and electronic media material, print collateral, signage and more. NATION collaborate with me and my team for development of brand and campaign creative, which has more recently included the Go Googonian campaign. NATION’s input into the strategic and creative approach has been invaluable in driving our lead generation and sales programs, which consistently deliver around 300 lot sales per annum.” Caroline Whitelum | State Marketing Manager, Peet

Going Googonian’ to Grow Googong.

Googong is a fast-growing town just outside of Canberra, however its outer location proves a barrier for many potential local and interstate buyers. NATION was engaged to develop a strategy and creative campaign to change audience perception and encourage property acquisition. By creating the term ‘Googonian’ to describe the inhabitants in Googong, the campaign developed a sense of pride to elevate the town and increase visitation and awareness. The campaign consisted of three TVCs, a multi-execution print campaign, posters, digital banner ads, a 20-page brochure and more.

Testimonial

“I work closely with the NATION team to develop campaign creative for brand development, sales release programs and our event marketing material in particular. This includes online material, traditional print and electronic media material, print collateral, signage and more. NATION collaborate with me and my team for development of brand and campaign creative, which has more recently included the Go Googonian campaign. NATION’s input into the strategic and creative approach has been invaluable in driving our lead generation and sales programs, which consistently deliver around 300 lot sales per annum.” Caroline Whitelum | State Marketing Manager, Peet
  • Consistently delivering around 300 lot sales per annum.
  • Boogong, Googong’s annual Halloween event attracted over 20,000 in 2017.